Today’s people are under pressure from screens, from an upside down world that often feels too big and too fast. Many are quietly navigating anxiety, grief, bullying, illness, mental health issues or family upheaval.
So here’s Trouble.
Trouble the Dog® is more than a plush. He's a therapeutic tool for big feelings, from anxious nights to overwhelming days. Trouble's iconic, expressive face draws people in instantly. People feel something in him. They hold him close and don't want to let go. Amazingly, Trouble helps people hope, believe, and dream. He touches their souls. He absorbs worry and makes them smile.
Trouble is intentionally designed to support emotional regulation and self-soothing. His sensory-friendly texture, gentle weight, and grounded expression help calm the nervous system without screens, batteries, or noise. He's a steady presence in moments of stress, transition, or sadness. Whether a person is afraid to sleep alone, overwhelmed, or working through something they can't quite explain, Trouble helps them feel safe.
Trouble has also earned the trust of therapists, counselors, and first responders who use him in professional settings as a comforting, grounding tool in times of acute stress. He's one of the few plush companions equally at home in a home and a counselor's office.
The Trouble proposition is simple: he's a comforting companion for a complicated world. Made in America. Crafted with care. Designed to comfort. Built to last.
Bring Trouble home
Trouble works with the SPCA of Tennessee to educate people about the importance of spay and neuter programs. He also helps rescue dogs from high-kill shelters in Tennessee, bringing them north to find their forever homes.
For more information, please contact us.

Please feel free to contact us with any questions, information or concerns. We will be sure to get back to you quickly!